What group of people are discovering Facebook, Twitter and YouTube like they were invented yesterday? According to AllTwitter, a social media blog, it’s people over 74 years old. They’re the fastest growing segment for social media and they’re using the platforms in surprising ways, an infographic from Wishpond, a social media marketing company, shows.
Some of the stats about how Nana and Pop Pop use social media:
Your grandparents aren’t the only ones awkwardly commenting on your pics: 11 percent of Facebook users are seniors.
One in five seniors (20 percent) use social gaming. So you know where to go for your next Candy Crush life.
Merrill Gardens, a national brand of assisted living facilities, connects with residents and their families on social media. (They even have a Pinterest board for seniors!)
AARP has more Facebook likes than AAA. That’s 1,066,907, to be exact.